{"id":134042,"date":"2023-08-16T00:00:00","date_gmt":"2023-08-15T23:00:00","guid":{"rendered":"https:\/\/gs:8890\/academy\/basics-of-equity-executive-compensation\/"},"modified":"2022-06-19T00:00:00","modified_gmt":"2022-06-19T00:00:00","slug":"basics-of-equity-executive-compensation","status":"publish","type":"post","link":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/insights\/basics-of-equity-executive-compensation\/","title":{"rendered":"Executive Compensation Plan: How it works &#038; Structure"},"content":{"rendered":"<p>Company executives make important strategic decisions and goals, and coordinate organizational operations. Having your key employees head-hunted by another organization can be a nightmare for your business.<\/p>\n<p>Traditional executive compensation packages aren\u2019t enough anymore. It is important to look for new ways to keep them happy and motivated.<\/p>\n<p>In this post, we\u2019ll discuss executive compensation and introduce a non-cash method of rewarding valuable employees \u2013 executive equity compensation.<\/p>\n<h2><b>What is executive compensation?<\/b><\/h2>\n<p>Executive compensation is the combination of salary, benefits, and bonuses offered to executives or other top management positions at a company in return for their work.<\/p>\n<p>As they are experienced and skilled professionals at the top of their respective industries, companies often compensate them with a more valuable and complex compensation package.<\/p>\n<h2><b>Why is it important to discuss executive pay?<\/b><\/h2>\n<p>Executive compensation structure has been widely discussed because it\u2019s important to get it right due to :<\/p>\n<ul>\n<li><strong>War for executive talent:\u00a0<\/strong>Approximately 60% of private firms polled compete against public companies for executive talent according to the compensation policy surveys completed by several consulting firms.<\/li>\n<li><strong>Talent retention:<\/strong>\u00a0Executives or senior management, as mentioned, are key to a company so a well-designed structure helps maintain staff stability and thus grows the company and business profit.<\/li>\n<li><strong>Public sentiment:\u00a0<\/strong>All public companies are required to disclose how much they are paying their executives and how this amount is derived. Not getting it right can bring a lot of public attention.<\/li>\n<li><strong>Regulatory<\/strong>: An executive compensation policy of publicly traded companies is overseen by governmental regulations.<\/li>\n<li><strong>Board of directors<\/strong>: Boards may have concerns about their role in the approval of compensation packages.<\/li>\n<\/ul>\n<h2><b>What are the components of a typical executive compensation package?<\/b><\/h2>\n<p>\t\tA typical executive compensation package has financial and non-financial components. They are salary, benefits, bonuses and equity:<\/p>\n<ul>\n<li><strong>Salary:<\/strong>\u00a0A fixed yearly salary, also known as a base salary<\/li>\n<li><strong>Benefits:<\/strong>\u00a0They may include insurance (e.g. health insurance and life insurance) and perquisites (e.g. club\/gym membership and other company mobile phones)<\/li>\n<li><strong>Bonuses<\/strong>: Considered short-term or annual incentives, they\u2019re usually non-fixed, one-off sums of money, based on KIPs<\/li>\n<li><strong>Equity:<\/strong>\u00a0Considered a long-term incentive (over 3 years), equity compensation represents a form of ownership in the company and motivates employees to work harder \u2013 the better the company performs, the better their own shares get! It also provides a way to significantly grow an individual wealth compared to fixed cash bonuses.<\/li>\n<\/ul>\n<p>This approach has been used broadly among technology, energy and telecommunication companies. (<a href=\"https:\/\/hbr.org\/2021\/01\/compensation-packages-that-actually-drive-performance\" target=\"_blank\" rel=\"noopener\"><u>Source<\/u><\/a>: FW Cook proprietary research)\t\t<\/p>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"465\" src=\"https:\/\/www.jpmorganworkplacesolutions.com\/wp-content\/uploads\/2013\/08\/compensation-package-across-industry.png\" alt=\"compensation-package-across-industry\" loading=\"lazy\" srcset=\"https:\/\/www.jpmorganworkplacesolutions.com\/wp-content\/uploads\/2013\/08\/compensation-package-across-industry.png 800w, https:\/\/www.jpmorganworkplacesolutions.com\/wp-content\/uploads\/2013\/08\/compensation-package-across-industry-540x314.png 540w, https:\/\/www.jpmorganworkplacesolutions.com\/wp-content\/uploads\/2013\/08\/compensation-package-across-industry-768x446.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption>How industries compare on the three dimensions of compensation design?<\/figcaption><\/figure>\n<p><strong>Executive compensation structure:<\/strong>\u00a0Salary constitutes 30% of total compensation, bonuses another 20%, benefits about 10%, and long-term incentives (equity) of the compensation about 40%. (Source:\u00a0<a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/executive-compensation-plan-perform-pay.html\" target=\"_blank\" rel=\"noopener\"><u>Deloitte<\/u><\/a>)<\/p>\n<h2><b>How does executive equity compensation work?<\/b><\/h2>\n<p>Salary, benefits, and bonuses are easy to understand. But,\u00a0<a href=\"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/insights\/what-is-equity-compensation\/\" target=\"_blank\" rel=\"noopener\">equity-based compensation<\/a>\u00a0isn\u2019t as straightforward as the rest because there are multiple ways to give equity compensation, e.g. through stock options, restricted stock units, and stock appreciation rights.<\/p>\n<p>But similarly, these equity awards have a built-in retention function as they\u2019re usually fully owned by employees over a period of three or more years.<\/p>\n<ul>\n<li><strong>Stock Options:<\/strong>\u00a0Stock options provide an employee with the right to purchase a certain number of shares at an initially agreed price after\u00a0<a href=\"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/insights\/why-vesting-rules-are-so-important\/\" target=\"_blank\" rel=\"noopener\"><u>vesting<\/u><\/a>. (i.e. meeting some requirements \u2013 service-based or performance-based or both).<br \/><u>Suitable for<\/u>\u00a0many companies \u2013 early stage, high growth startups and publicly traded companies \u2013 who want to issue equity broadly or with a group of selected employees.<\/li>\n<li><strong>Restricted Stock Units:<\/strong>\u00a0It is a grant of shares to an employee. He\/she usually receives them for free but doesn\u2019t fully own them until a vesting period has passed.<br \/><u>Suitable for<\/u>\u00a0many established companies who want to offer equity broadly or with a group of selected employees without requiring payment upfront.<\/li>\n<li><strong>Stock Appreciation Rights:<\/strong>\u00a0It is\u00a0an award based on the company stock value (They are not stock but are tied to stock performance). Holders receive a bonus in cash or an equivalent number of shares based on how much the stock value increases over a set period of time.<br \/><u>Suitable for<\/u>\u00a0many companies who want to offer employees compensation without requiring employees\u2019 upfront payment and issuing a large number of extra shares.<\/li>\n<\/ul>\n<p><strong>Latest trends in executive compensation<\/strong>: Long-term incentives like stock options often make up more than 60 percent of total direct compensation. (Source:\u00a0<a href=\"https:\/\/www.shrm.org\/resourcesandtools\/tools-and-samples\/toolkits\/pages\/executivecompensationplans.aspx\" target=\"_blank\" rel=\"noopener nofollow\"><u>SHRM<\/u><\/a>)<\/p>\n<p>\t\t\t\t\t\t\t<svg  viewBox=\"0 0 212.76581 94.01506\"><defs><\/p>\n<style>.d{fill:#fdca61;}.e{fill:#9fcaee;}.f{fill:#b01b2d;}.g{fill:#75b774;}<\/style>\n<p><\/defs><g id=\"a\"><\/g><g id=\"b\"><g id=\"c\"><g><polygon points=\"210.96515 40.61799 203.94789 40.23127 201.41164 46.78558 206.86142 51.22308 212.76581 47.4113 210.96515 40.61799\"><\/polygon><polygon points=\"0 37.1035 3.30346 36.5894 6.60691 36.07531 5.4004 39.19323 4.19389 42.31115 2.09695 39.70732 0 37.1035\"><\/polygon><rect x=\"75.43443\" y=\"1.26588\" width=\"9.73475\" height=\"9.73475\" transform=\"translate(2.03497 25.1148) rotate(-18)\"><\/rect><g><path 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d=\"M129.09448,16.29184c.26541,.44275,.47222,.62957,.47934,.82382,.08777,2.38029-.73956,4.55535-1.61155,6.7027-.35889,.88379-.93123,.87469-2.21813,.12964,.58354-3.54274,1.31024-5.25365,3.35034-7.65616Z\"><\/path><path d=\"M136.06032,84.25578c.73738-1.52992,2.10424-2.25361,3.53438-2.8755,1.41727,1.41868,1.55163,2.45416,.53129,3.48492-1.20265,1.215-2.32465,1.06151-4.06567-.60941Z\"><\/path><path d=\"M92.95812,84.25947c-1.49882-1.96019-1.57432-3.89802-.41654-4.95791,.19523-.17876,.67595-.20209,.94736-.09712,.26841,.10386,.60285,.44713,.62503,.70932,.11969,1.41826-.40423,2.68023-1.15585,4.34571Z\"><\/path><\/g><\/g><\/g><\/g><\/svg><br \/>\n\t\t\t\t\t\tContact us today. Our experts will walk you through different forms of equity and the best way to design and manage your executive equity plans.<br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/talk-to-us\/\"><br \/>\n\t\t\t\t\t\tContact Us\t\t\t\t\t<\/a><\/p>\n<h2><b>Equity vs cash compensation<\/b><\/h2>\n<p>While a high salary is attractive, it doesn\u2019t necessarily provide strong incentives to exceed. Conversely,\u00a0equity serves as a strong motivator for executives to ensure that the company continues to be high-performing. It also ensures that executives remain with the company as long as possible. More considerations for employers:<\/p>\n<h3>1. Cash bonus pros &#038; cons<\/h3>\n<p><strong>PRO<\/strong>: Cash has a guaranteed value and is highly reliable<br \/><strong>CON<\/strong>: It is nice at the time but is a one-off. The motivation that comes with it soon runs out. It doesn\u2019t serve as motivation to prevent someone from leaving for another job.<\/p>\n<h3>2. Equity awards pros &#038; cons<\/h3>\n<p><strong><u>PROs:<\/u><\/strong><\/p>\n<ul>\n<li>Improve a business\u2019s cash flow<\/li>\n<li>Give employees ownership of the company<\/li>\n<li>Encourage employees to stay longer in the company as they\u2019re long-term incentives that consider future goals over a period of 3 years or more.<\/li>\n<li>Compared to cash, equity is a much better way to motivate employees to work harder to grow the business as the financial well-being of your employees links directly with that of the company.<\/li>\n<li>Provide a way to significantly grow wealth (Take a look at the early employees of Google or Meta (formerly known as Facebook) to see how their bets turned them into millionaires.)<\/li>\n<li>Long-term incentives provide the most shareholder value, which is why companies are increasingly compensating their executives according to their performance. (Source: SHRM)<\/li>\n<\/ul>\n<p><strong><u>CONs:<\/u><\/strong><\/p>\n<ul>\n<li>Cause share dilution (When a company issues additional stock, the ownership proportion of a current shareholder will be reduced)<br \/><strong>Note:\u00a0<\/strong>It isn\u2019t always that bad. If the company issues new stock as a means to boost revenue, then it may be positive.<\/li>\n<li>Introduce complexity to your business, e.g. ownership tracking and management, tax, compliance, documentation, board approval and more.<\/li>\n<\/ul>\n<p>Don\u2019t let these issues put you off because there\u2019s always a simplified solution to handle them. Contact Global Shares today and we can walk you through how to manage executive equity like a pro.<\/p>\n<p>\t\t\t<a href=\"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/talk-to-us\/\"><br \/>\n\t\t\t\t\t\t\t\t\tRequest a Demo<br \/>\n\t\t\t<\/a><\/p>\n<h2><b>Executive compensation plans for private companies and public companies<\/b><\/h2>\n<p>Accordingly to the\u00a0<a href=\"https:\/\/mclagan.aon.com\/aon.mclagan\/media\/files\/2020\/2020_07_CEO-pay-for-private-vs-public-companies.pdf?ext=.pdf\" target=\"_blank\" rel=\"noopener nofollow\"><u>AON survey 2019<\/u><\/a>, executives at public companies receive around 40% more compensation than those at private businesses. The driving factor behind the gap is the prevalence of long-term incentives at public companies while cash compensation is only slightly smaller for private company executives.<\/p>\n<p>More differences are as below:<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\"> Private companies<\/th>\n<th scope=\"col\">\t Public companies<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Don\u2019t offer equity very often (due to no or little liquidity)<\/td>\n<td>Offer equity more often<\/td>\n<\/tr>\n<tr>\n<td>A small number of executives receive significant equity stakes<\/td>\n<td>More executives receive equity, even managers<\/td>\n<\/tr>\n<tr>\n<td>Offer less competitive equity-based incentives<\/td>\n<td>Usually offer more competitive equity-based incentives<\/td>\n<\/tr>\n<tr>\n<td>LTIP heavily relies on cash<\/td>\n<td>LTIP tends to diversify awards among at least 2 equity vehicles \u2013 restricted stock &#038; performance shares<\/td>\n<\/tr>\n<tr>\n<td>Simpler processes for obtaining approval of equity grants<\/td>\n<td>More time-consuming approval processes<\/td>\n<\/tr>\n<tr>\n<td>Public disclosure of executive compensation plan is not required<\/td>\n<td>Concise and understandable public disclosure of executive compensation plan required<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Since there\u2019re many differences in executive compensation between private and public companies, make sure to allow yourself sufficient time to review your compensation plan if you intend to go public. To learn more, read our \u2018<a href=\"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/insights\/ipo-executive-compensation-checklist\/\" target=\"_blank\" rel=\"noopener\">\u2019<u>IPO executive compensation<\/u><\/a>\u2019\u2019 checklist.<\/p>\n<h2><b>So, what is the most effective executive compensation structure?<\/b><\/h2>\n<p>The most effective executive compensation structure should be aligned with the specific business goals and strategy, and other factors like below:<\/p>\n<ul>\n<li>Business philosophy, mission and vision<\/li>\n<li>Life cycle, organizational structure and business processes<\/li>\n<li>Workforce composition and demographics<\/li>\n<li>Tax and accounting regulations<\/li>\n<li>Industry and competition<\/li>\n<li>Public sentiment<\/li>\n<\/ul>\n<p>After carefully considering them, you\u2019ll know whether you should rely more on equity-based awards or cash-based incentives. Once you\u2019ve it sorted, don\u2019t forget the next important step \u2013 equity management.<\/p>\n<p>If you\u2019d like to see for yourself how Global Shares can help your company, book a one-on-one, no-obligation consultation today and we\u2019ll demonstrate our award-winning software.<br \/>\n\t\t\t<a href=\"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/talk-to-us\/\"><br \/>\n\t\t\t\t\t\t\t\t\tRequest a Demo<br \/>\n\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company executives make important strategic decisions and goals, and coordinate organizational operations. Having your key employees head-hunted by another organization can be a nightmare for your business. Traditional executive compensation packages aren\u2019t enough anymore. It is important to look for new ways to keep them happy and motivated. In this post, we\u2019ll discuss executive compensation [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":134043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[544],"tags":[548,549,550],"class_list":["post-134042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-share-plans-uk","tag-all-uk","tag-equity-compensation-uk","tag-equity-explained-uk"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/posts\/134042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/comments?post=134042"}],"version-history":[{"count":0,"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/posts\/134042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/media\/134043"}],"wp:attachment":[{"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/media?parent=134042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/categories?post=134042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jpmorganworkplacesolutions.com\/uk\/wp-json\/wp\/v2\/tags?post=134042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}